{"id":128,"date":"2023-02-16T17:52:43","date_gmt":"2023-02-16T16:52:43","guid":{"rendered":"https:\/\/paypal.maya.media\/?p=128"},"modified":"2023-10-25T15:16:42","modified_gmt":"2023-10-25T13:16:42","slug":"how-do-you-make-sure-your-brand-matches-your-values","status":"publish","type":"post","link":"https:\/\/paypal.maya.media\/?p=128","title":{"rendered":"How do you make sure your brand matches your values?"},"content":{"rendered":"\n

Ferran Aznar | SMB | Online company | Spain<\/strong><\/p>\n\n\n\n

STORYLINE<\/strong>:
On the roof terrace of his company’s offices in Barcelona, bathed in natural light, Ferran Aznar, CEO of an environmentally friendly laundry company, tells our journalist about the origins of his company, why he wanted to create it, and what it means to him. Beyond his work, it is his vision of the world and a broader mission that he shares with us. He talks about the vision of his company, the keys to his economic model (based on an open-ended subscription system), the society he wants to live in, and the loyalty of his customers. It is like having an informal and inspiring conversation among peers.<\/p>\n\n\n\n

WHO?<\/strong>
Ferran Aznar, CEO of Washaby, a small company. He started an environmentally friendly and pure business in Barcelona. His challenge was to find a solution that would allow his customers to easily subscribe and receive monthly laundry deliveries. For him, the subscription is the way for his customers to never run out of consumables… or be tempted by a polluting detergent found in a supermarket.<\/p>\n\n\n\n

FOR WHO? <\/strong>
To inspire entrepreneurs to set up a system in line with their values, and to build loyalty among customers looking for an environmentally friendly solution.<\/p>\n\n\n\n

WHAT DOES HE CARE ABOUT?<\/strong>
Saving the planet by using a frictionless system to encourage subscription!<\/p>\n\n\n\n

MEANS USED<\/strong>
A video shot in his usual working setting during an informal meeting with his employees, right in his offices on the rooftops of Barcelona, and shot in natural light to reinforce the impression of authenticity and closeness.<\/p>\n\n\n\n

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